Integrated Media Strategy Lead

Job Description:

As a Integrated Media Strategy Lead at Heineken, you are responsible for developing and guiding integrated media strategies that connect brand, business, and consumer objectives across the full customer journey. You ensure that media investments are aligned with broader marketing priorities and contribute to both short-term performance and long-term brand growth.

Working closely with brand teams, media agencies, and cross-functional stakeholders, you translate consumer insights, market trends, and campaign objectives into effective media plans. You bring a through-the-line mindset, ensuring consistency and effectiveness across paid, owned, earned, and retail touchpoints. Through a balance of strategic thinking, analytical rigor, and collaboration, you help maximize the impact of Heineken’s media investments and strengthen connections with consumers.

Key responsibilities

• Leads the development of integrated media strategies that support brand and business objectives across the consumer journey;
• Translates consumer, category, and market insights into clear media recommendations and planning frameworks;
• Partners with brand teams, media agencies, and commercial stakeholders to ensure alignment between media, marketing, and business priorities;
• Drives a through-the-line planning approach, ensuring consistency across digital, social, retail, experiential, and traditional media channels;
• Uses data, analytics, and campaign learnings to optimize media effectiveness and identify opportunities for growth;
• Oversees media planning processes, ensuring plans are strategically sound, insight-driven, and efficiently executed;
• Challenges and inspires agency and internal teams to deliver innovative and impactful media solutions;
• Monitors industry developments, consumer behavior trends, and emerging channels to keep Heineken at the forefront of media planning best practices;
• Fosters a collaborative environment where ideas, insights, and expertise come together to deliver stronger business outcomes;
• Mentors and supports team members, helping elevate planning capabilities and strategic thinking across the organization.

What do we expect from you?

• Strong understanding of the media landscape and multiple channels in both brand building and performance marketing;
• Strong strategic thinking with the ability to craft innovative integrated media solutions;
• Analytical skills and familiarity with analytical tools;
• High level of numeracy and literacy;
• Strong command of English;
• Crucially: significant digital and offline media experience is essential.

Additionally, you bring:

• 6+ years of experience in a similar or commercial role (agency or client side);
• Experience advising complex (international) clients in a digital context;
• Strong communication and presentation skills;
• A passion for media and consumer behavior.

What do we offer?

At dentsu, your growth, enjoyment and job satisfaction come first. That is why you get:

• Opportunities to develop within the broader media landscape;
• Training and development opportunities for your personal and professional growth;
• Room for initiative and ownership;
• Collaboration with top specialists in the field;
• An international work environment full of knowledge and inspiration;
• A strong team culture with regular social activities and events;
• A competitive salary and attractive secondary benefits.

Building an inclusive future together

At dentsu, we strive for a safe workplace where everyone feels welcome to be themselves. Different perspectives make us stronger. Even if you do not meet every requirement, we encourage you to apply.

Ready for your next step?

Join an ambitious team and bring your talent to some of the world’s biggest brands. Apply now and become part of the dentsu family.

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Location: Amsterdam

Brand: Dentsu X

Time Type: Vollzeit

Contract Type: Dauerhaft

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.