Senior Programmatic Specialist

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for clients across Programmatic platforms. This role requires developing best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.

Key responsibilities:

• Advanced knowledge of audience segmentation and targeting strategies, including first-party data onboarding, lookalike modelling, and contextual targeting.
• Advanced skills implementing and optimising via DV360 and other DSPs (e.g., The Trade Desk, Amazon DSP, Adform) and ad servers (e.g., Campaign Manager 360, Magnite, Hivestack).
• Familiarity with analytics platforms such as Google Analytics, Adobe Analytics, or similar for performance tracking and attribution modelling.
• Leads innovation initiatives, testing new formats (e.g., CTV, audio, DOOH) and emerging technologies.
• Develops and maintains playbooks for campaign setup, optimization, and reporting.
• Creates programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion-based objectives.
• Troubleshoots campaign set up, tag management, brand safety set up, performance and pace fluctuations.
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance.
• Builds and delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• Selects the right KPIs and trends/insights for campaign-end evaluations and distils next steps for future campaigns.
• Maintains an in-depth knowledge of the programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology.
• Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitors campaigns to ensure everything is serving correctly.
• Educates clients and internal stakeholders on programmatic capabilities, trends, and performance insights.
• Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget.
• Exports data from the ad server interface and combines it in a correct way with DSP data points if needed.
• Ensures both yourself and the team are skilled up across programmatic platforms i.e., DV360, Amazon, The Trade Desk, Adform.
• Works closely with the Senior Management Team to share improvement ideas, feedback on the team, and present results.

Client Service 20%

• Managing media brand expectations.
• Deadline and project management.
• Strategy guidance and input to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings.
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration.

Experience: 6 Years +: Senior

Standort: Sandton

Marke: Iprospect

Anzahl an Stunden: Vollzeit

Vertragsart: Dauerhaft

About dentsu

For over 120 years, innovation has been a core tenet of the offering, exploring new ways to reach, engage and nurture relationships with audiences. Together dentsu drives a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by the promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of the business and an important area of focus for clients. Dentsu is leading the way, helping to build a more sustainable planet.

Dream loud. In this moment of transformation, people are needed who are fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. Dentsu creates opportunities for connection and collaboration between colleagues and clients, building a sense of belonging and having some fun along the way.